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We also found that informative appeals have a positive effect on attitude toward the ad. The results of the statistical analysis, including both viral intentions and the actual viral behavior, confirm that the humorous appeal has the highest importance for viral advertisements and the highest potential when creating ads with the intention to make them viral. Our findings support this previously hypothesized relationship between humor and viral advertising, clarifying the role of humor in the modern viral ads.

Ryals, L. (1999): "Supply chain strategy: Its impact on shareholder value", International Journal of Logistics Management, Vol. 10, No.

Eppure, volendo tralasciare ogni altro legittimo discorso sul valore estetico della pubblicità, il video della Minestroni dimostra quanto opera e spot siano in realtà simili in diversi punti: per esempio nel modo di misurare il tempo attraverso il suono, per esempio nel distribuirsi fra comicità e tragedia, fra sentimentalismo ed new balance 1600 barber shop burgundy epica (e a volte incontrandosi sullo stesso terreno, come nei veri e propri micromelodrammi della Nike che riuniscono a meraviglia retorica dello sport new balance 1600 barber shop burgundy e trovarobato melomane). Se la pubblicità ha una colpa, è semmai new balance 1600 barber shop burgundy quella di accostarsi spesso all' opera con timore reverenziale. Cosa frequente soprattutto negli spot italiani, che per non scherzare troppo con i santi minimizzano, usano il brano davvero come un sottofondo fra i molti possibili, scegliendolo unicamente per un gioco associativo con il prodotto.

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